23min chapter

Sub Club by RevenueCat cover image

The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth

Sub Club by RevenueCat

CHAPTER

Optimizing Onboarding and Paywall Placement

This chapter discusses the immersive onboarding experience of a language learning app called Duolingo, the impact of optimizing paywall placement and copy visuals in a reading app called Matter, and the importance of optimizing trial start and conversion rates.

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