
YouTube Hacks for Explosive Growth
Video Creators
Using relatable language to connect with a broader audience
The chapter emphasizes the importance of using language that resonates with viewers, even if it is less technical or insider jargon. It discusses examples like using 'blurry background' instead of 'Boca' in photography and 'body fat' instead of 'BMI' in fitness to connect emotionally with the audience.
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