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24 months ago I had one of the craziest periods of business.

Several things happened and I just freaked out.

Out of frustration, I decided to go on Slack and I wrote out a chat post.

Probably should have slept on it right?

Nope.

In that moment, I essentially told the whole company: “This is my vision, this is what we're doing, we're making it about the customers.

And if you're not on board, I will pay you $15,000 To quit immediately.”

I hit post. But here's the problem…

Some of the people we wanted on the team took my offer! Why?

Because they were just fed up with the drama. You see, I woke up one day, and I realized that I didn't enjoy going to work and I had a culture problem.

I didn't even want to go to meetings.

And I started figuring out there were some people on the team that shouldn't have been there.

Here’s the deal C players will cost you your A players.

This lasted for about six months.

And it put me into a tailspin.

I was sad and I'm not a sad person.

I was having anxiety problems.

I was a little depressed.

And I'm on vacation in Costa Rica with the family and I was on my phone pacing on the patio pacing up and down the pool area.

So after losing more than 30% of my team I finally called my business partner, Matt.

He and I own a venture capital firm called High Speed Ventures.

I asked him if he’d come over to SaaS Academy for the next six months and maybe help me fix this.

His response: “I was wondering how long you were going to wait before you asked me that.”

What I learned over the next four months is what I want to share with you today because it allowed us to build the company to almost $20+ million in the next 12 months.

And we built one of the highest culture NPS scores we've ever achieved.

These are the 3 things that changed everything for me.

Instagram: @danmartell

Twitter: @danmartell