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205 | Seth Godin | The Song of Significance: A New Manifesto for Teams

The Greatness Machine

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Song of Significance

"Song of Significance" is about creating significant significance in the industries in habit, like mortgage origination and banking. The author talks about industrial capitalism and market capitalism as two ways to make money. "I think the future for most of us is going to be to create meaning for our customers," he says.

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