3min chapter

Sales Strategy & Enablement by Revenue.io cover image

1110: Connecting How Sellers Sell and How Buyers Buy with Philip Squire

Sales Strategy & Enablement by Revenue.io

CHAPTER

The Relationship Between Values and Beliefs

Selling is a bit like the operating system. You can layer on top of it any particular framework or technique, not every single one, but many. And it works. But I think that's the beauty about this link between predictable behavior and values and belief systems. They don't care about methodology or how you're selling. They want to know, can they trust you? Are you going to? Right. Yeah,. work with me. yeah. Well, I mean, just so we're going to talk about the, you had served for negative values, for positive values, and sellers need to, need to, to bring to their interactions with, with buyers. It's these things

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