Fund Raising on Go Fund Me, Written Houses

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As a leader in this business, there can be public pressure around some of the causes and the people who are raising money. It's one of the challenges hat that you have to navigate. I mean, really, we have a very clear set of terms of service, which one can look at on line. We have a very robust trust and safety team whose job it is to interpret and apply those as clearly and consistently as possible. And so we try to look at each situation comes up ofus o consider the circumstances, but then apply the terms and service as consistently as we can.

From the start of the pandemic, GoFundMe has served as a consistent global outlet for help. Since its inception, the for-profit crowdsourcing platform has facilitated $15 billion in giving through more than 200 million donations. It’s also attracted big names to the platform, including Taylor Swift, the Dalai Lama, and will.i.am. The key to the company’s success? According to CEO Tim Cadogan: "You need great people who are really ambitious in service of the mission.” Cadogan argues that the difference between GoFundMe and other businesses is that GoFundMe is about “people helping each other,” as opposed to commercial transactions. Asking for help, he says, unlocks more possibilities than people realize – a lesson for GoFundMe users, and for businesses overall.

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