The berkenbag is such anintrsting case study. Here's another coat you gots will love. Axel dumas is the co of ermez. He says that the purpose of their products is create desire. So they want people to want it. Et and te a. Lot of the lessons in the birken beg itself, which is considered the gold standard for fashioned luxury, is the type of stuff that you'll see in what we've cusd inte. crypto punks alat the buckin bag of wdo e isesaermes brand like latit boys olit not leer.
Timestamps:
- 00:00:00 - Intro, Vitalik & Saylor beef
- 00:02:30 - Tiffany Punks
- 00:11:30 - LVMH & who is Alexandre Arnault?
- 00:14:25 - Star Brands, Timeless & Modernity
- 00:24:15 - How brands stay relevant
- 00:30:20 - Luxury Marketing Breakdown
- 00:42:35 - "It Ain't Ralph Tho"
- 00:44:02 - Birkin Bag Breakdown
- 00:46:30 - Bored Apes Off-White of NFTs?
- 00:50:22 - Birkin Bag Supply vs Punks?
- 00:53:10 - Whitelists & Scarcity
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