2min chapter

Data Bytes cover image

Business Communication for Data Analytics with Beth Walter

Data Bytes

CHAPTER

Business Communication for Data Analytics - What Are the Common Pitfalls?

Many businesses that I work with talk about a failure to get a good return on investment in their analytical work. What we often find out is that data insights aren't communicated in the way that they should be or as effectively as they could be. It's one thing to have all this information and all this analytics at your fingertips, but it's another thing to communicate it in ways that help business decision makers not only feel motivated to take action, but also persuaded to take action.

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