What's the Difference Between Facebook Ads and Tiktock Ads?

With facebook, you're going to be doing a lot more adsets. With tiktock, we've found that simple is better. So when we launch a new prospecting campaign, that's one of the corps ato be launched day one out of the gate for tiktok. When i say large, i'm talking 25, 30 to 75 million people. For us, we sive just date to support this. Like when we go super small, supergranular on an audience, it might perform, but it doesn't have legs. You can't scale into it.