6min chapter

JUST Branding cover image

S05.EP18 - Simplifying Strategy with Mark Pollard

JUST Branding

CHAPTER

The Subjective Nature of Strategy Development

This chapter explores the subjective nature of strategy development in creative environments, using stand-up comedy as a metaphor for iterative idea testing. The speakers discuss the challenges of traditional methods in collaboration, particularly in agency versus in-house dynamics, emphasizing the need for more productive and innovative approaches.

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