Social Sharing for Kids

Lego's busiest day of the year is Boxing Day when kids unwrap their new Lego sets and often are either handed an old iPad or get a new one for Christmas. We've just added in verified parental consent, a stronger form than the email because when kids register their sets with us, there is also now the option for them to be recommended other content based on what sets they own. Exactly within Lego ID. So they can log into other experiences and can follow them around if we have the right consent.