19min chapter

100 Product Strategies cover image

#45: Connecting the Problem Space and Your Product Strategy - with Dan Olsen

100 Product Strategies

CHAPTER

Prioritizing Problems and Customer Segments for Product Development

This chapter explores the crucial process of selecting and organizing problem spaces for product development, emphasizing the evaluation of ideas to identify high-opportunity areas. Various frameworks and approaches are discussed, such as customer-centric models and prioritizing features based on importance and satisfaction levels. The importance of aligning customer segments with significant needs is highlighted, stressing the value of understanding customer requirements before jumping into solution-focused ideas.

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