Create a Launch Focused Lead Magnet and Use That to Grow Your Email List

Today I am answering a question from a listener who is wondering how to best utilise their course waitlist to generate sales for their upcoming launch. In this episode I share my feelings about waitlists and explore methods to encourage course sales when you launch.

In this episode, we chat about:
- Why waitlists aren't a reliable indicator of demand and the benefit of reaching beyond this list
- How launching 60 to 90 days prior to cart open is super effective as a nurturing process
- Why creating a sales process and deadlines in your launch can facilitate decision-making in your audience
- The overwhelming benefits of co-creating your course with your audience in return for offering an early bird incentive

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


SHOW LINKS:
- Want to sign up to Launch Magic, join the waitlist here: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

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