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Customer-Centered Innovation by Amazon Web Services PM

The Product Podcast

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Branding - The Most Distinctive Product Strategy

Always see what the customer does and not ask them what they want. Metrics is defines your product strategy and should not be an afterthought. And these metrics have to be measurable as well. A lot of times people write metrics those that are not measurable. You once you lose a customer, it's almost lost. That customer will make a brand of for themselves.

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