MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Transitioning To A 1st-Party Data Plan

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Intro

This chapter features a discussion with an expert on the implications of third-party cookie deprecation for businesses. It delves into the transition to first-party data strategies, covering both technical operations and the business rationale behind this shift.

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