2024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I’m not flailing. I’ll have the clearest plan I’ve had in a long time in 2025 — one that’s reinforced by conversations I’ve had, not just hunches. So for the last episode of the year, I wanted to do a quick year in review where I talk about my biggest success, my biggest failure, and the lessons I learn.
Plus, some feedback from last week’s episode on using AI.
My Biggest Success
This was definitely ranking #1 in Google for “Podcast Coach”. It shows that my work to grow this area of my business is working out!
Biggest Failure
My Be everywhere strategy. I made a big deal about it and abandoned after 4 months, since it was very clearly not working. It was basically all downsides. It also resulted in two other outcomes:
- Going to stop publishing on Medium in 2025
- Shutting down my membership
Lessons
- Know your niche. I thought I knew mine but it got a lot clearer the back half of the year, and I saw a positive impact because of it.
- Don’t discount SEO/Google, and even ChatGPT, which is being used for search more. As social media is fracturing further,
- Focus on one thing at a time. My Be Everywhere strategy left me trying to do too many things at once, and none of the succeeded.
Links
- (00:00) - Intro
- (01:32) - My Biggest Success
- (06:01) - My Biggest Failure
- (09:34) - Social Media is Fracturing
- (11:30) - 3 Lessons from 2024
- (16:25) - Feedback on Using AI
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