How to Find Relevant Leads

A discovery call is fundamental to any successful sales cycle. Looking at the more simple definition of it, a discovery call is the first conversation with a potential customer after they’ve shown initial interest in our product. It’s basically our chance to get to know the customer and see if we're a good fit for them, and, in return, if they're a good fit for us.

But there’s is a lot more to a successful discovery call than calling and asking questions for 30 minutes. Making sure you’re asking the right set of questions is a skill you must obtain as well as many other practices that will optimize the impact you could create while on the call.

On this episode of Startup for Startup, Nathan Newman, Senior Account Executive at monday.com, takes us through the intricacies of discovery calls, offering valuable insights and strategies to help you master this crucial element of business growth.

Nathan shares his insights about the purpose of the call, finding relevant leads, preparing for the call, and the questions that will allow you to get a lot more from your discovery calls. 

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