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Is There a Divergence Between Love and Hate Relationship?
lovels has been around for a couple of years. We've got a great m p s score, but we're starting to get these little insights into people that are maybe high on the p m f score, but low on the n p s score. So i think it's important for us to sort of pic a metric that's going to be a leading indicator of stickiness. And so with m p s are set up right now, i love it. But when you look at our business model, we're in the process of pivoting to a what we're calling their membership model.