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Applying machine learning for customer identification and marketing
The chapter explores the process of training a machine learning model to target potential customers for remarketing via features like cleaning data, feature engineering, pre-processing, model fitting, and evaluation. It discusses leveraging ChatGPT for prediction tasks like identifying potential customer churn through historical data, emphasizing its time-saving benefits. The chapter also covers the significance of verifying AI tool outputs and maximizing ChatGPT's capabilities for data analysis, catering to various use cases in machine learning and data exploration.