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076 Invisible Influence by Jonah Berger

The Marketing Book Podcast

00:00

The Horseless Carriage

The horseless carriage is an interesting example. When cars first came around, they were radically different from what people were expecting. So one clever inventor actually came up with a solution. He called it the horsey horse list. And so now when this thing pulled up at a stop light and a horse looked over, it would see something that looked like itself.

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