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279 The Content Fuel Framework by Melanie Deziel

The Marketing Book Podcast

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How to Tell a Small Story

Sometimes we try to tell a very big story when we should actually tell a small story that indicates the bigger idea. So I'll give you a more tangible example. You could find a local diner in your neighborhood that has changed their menu to make it easier for takeout. And that gives you a gateway to say, you know, and Joe's corner diner is just one of 70,000 local restaurants that are staying open during this time.

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