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A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry

Cold Call

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The Carbon Footprint in a Supply Chain

The central theme of this case is really, as you said, the carbon footprint in a supply chain. The company was looking at how do we perhaps lower our carbon footprint by going to ocean shipping. What I find exciting about this case is we often talk about the carbon footprint of supply chains, but it's rare when you can actually get the data and look at all the steps," he says.

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