2min chapter

Product Love cover image

Lars Grønnegaard Hansen, CEO of Dreamdata: From CPO to CEO

Product Love

CHAPTER

Is There a Difference Between Attribution and Marketing?

Marketers are struggling to connect what i just describe with the actual business result. Most companies, they stop there s like to complicate and never get to buillit. I think maybe margarets feel unappreciated. That's not good. But i would say also, they are flying a bit in the dark,. There lacking instruments to tell them, ok, of all the things i'm doing that i feel are good, which those things are actually good? And if i have to stack ri which ones are better than other ones? And also, how do they interrat so i think marge does very much need attribution in that sense.

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