44 - The Predictability of Demand Gen | Demand Gen Live S1 x20
GTM Live
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Is Demo Attended a Shared Metric?
Demo sat is something that can work, as long as you look at the conversion metric of demo sat based on the conversion point. i really like de attended as the shared metric between sales and marketing. I augdied a business a couple of weeks ago that had an outbound channel that was winning higher than the inbound channel,. which is a huge sign that theyre inbound channels not working the way it should.
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