Jobs to be done theory is that customers hire your product for a specific job. It's really unlikely your initial product will be good enough to satisfy a bunch of different jobs so you've got to focus on one and nail it. Education costs have skyrocketed, they outpaced how much people learn by 10x with the internet. Paying $75,000 a year to go to Harvard isn't all that bad but colleges don't always offer great value.
Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron.