Plenty of businesses go under while showing a profit—and it all comes down to one deadly cash flow mistake. Martin reveals how money slips through the cracks, why your profit isn't the whole story, and what you can do to stop the bleed before it’s too late.
Time Stamps
- 00:47 - Episode Intro
- 01:23 - The Importance of Cash Flow
- 03:07 - Understanding Cash Flow vs. Profit
- 05:06 - Examples of Cash Flow in Action
- 13:10 - Analyzing Cash Flow Statements
Snippets from the Episode
- “You can't go broke making a profit? That's bad advice. You absolutely can—and many businesses do.”
- “Cash flow is the movement of money into and out of the company. Profit is just one part of the story.”
- “You made $100,000 in profit, but your bank account only shows $8,000 more. What happened? That’s the power—and danger—of poor cash flow.”
- “Download your statement of cash flows, run it through ChatGPT, and ask: ‘What should a business owner understand about this?’ It’s a game-changer.”
Resources
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