It's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the long run and build a sustainable mindset to connect with your audience on a natural and relatable level. Donavan Barrett is a social media strategist and content creator whose love for making videos started when he'd film and edit short skits with his sister in an attempt to have a cooler web show than iCarly. At 17, he began using his Instagram to show his progress in martial arts. After a few viral videos found a love for the art and science of content creation. Coming from an extremely low-income upbringing, the idea that anyone with a smartphone could make something of themselves inspired him. He knew that would be his way to a happy life. He grew his martial arts audience to over 100k people, but realized his true love was content creation. After years of studying and eventually becoming the Social Media Director of a digital marketing agency, Donavan has now quickly cultivated a new audience of over 20k people excited to learn the ins and outs of content creation. His audience values him for his kind but honest nature and his rejection of surface-level advice that misguides aspiring content creators. ------------------------- In today's episode, we cover the following:

Prioritizing good content over hashtags and SEO
How he approaches talking about content creation with his clients
Content creation isn't about trends
The downsides of going viral
Common pitfalls Donavan finds in his social audits
Creating a safe space through consistency
Auditing your own content and finding your unique perspective
Connecting your content to a purpose
Getting clear on your audience and their problem
Curating captivating videos: show, not tell
The power of defining what you're not

----------------------- RESOURCES:

Building a Story Brand by Donald Miller

----------------------- Guest info: To learn more about Donavan's fantastic insights on marketing and content creation, you can follow him on Instagramand TikTok @DonavanBarrett, or visit his website stan.store/donavanbarrett. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

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