Branding, Car Theft, and Strip Clubs

In this chapter, they discuss the idea of branding and renaming businesses, using examples like Coca-Cola and x.com. They also read an email from a senior engineer in the UK who explains why Range Rovers are often targeted by thieves due to their easy-to-exploit security. The engineer also expresses frustration with the car industry's focus on bigger and more expensive vehicles that are less efficient and more polluting.