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Antti Ilmanen on his new book “Investing Amid Low Expected Returns”

Resolve Riffs Investment Podcast

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How to Differentiate Style Prem From Market Paste Factors

The team atic you are, perhaps even you yourself, are responsible for naming these sources of return, style premia. And sort of differentiating from the kind of famba french factor terminology. So that's a good point. Ok, now let's turn to the subject that my senses, youre most passionate about, which is the sources of return that are not dependent on typical risk premia or credit returns. I'm a little curious, why did you choose to sort of differentiate this concept of style premia from the idea of factors, which, as was a little more familiar in literature?

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