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How Proof Analytics Can Help Your Business Get More Value Out of It
The most straightforward customers that we have are already doing all this, and they're very experienced with this kind of analytic. And then you've got companies that have very little knowledge of data and analytics but really need to do something pretty concrete. The more regulated an industry is the more sophisticated or the more mature they will be around data and analytics. But I would say that actually, your attitude towards how you make decisions, do you make decisions based on your belief and your experience in isolation from everything else? That's a great fit for any analytics company - not just proof.