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S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)
The Marchitect
How to Build a Pricing Strategy for Your Business
Most companies don't have a dedicated, full time pricing person in house. A lot of folks are often tapped to run pricing projects and have never really done it before. You want to make sure that you're lined on what you're actually trying to achieve,. Is the goal about simplification? Or is the goal to generate more revenue? Drive more expansion, drive more adoption of multiple products?"
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