Invest Like the Best with Patrick O'Shaughnessy cover image

Madhavan Ramanujam - How to Price Products - [Invest Like the Best, REPLAY]

Invest Like the Best with Patrick O'Shaughnessy

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Strategic Product Configuration: Leaders, Fillers, and Killers

This chapter delves into the art of product configuration, detailing how to bundle features and products effectively. Using McDonald's Happy Meal as a case study, it explains the roles of leader, filler, and killer products in shaping consumer choices and pricing strategies.

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