What Is a Business Model?

Business models are frameworks to inspire consistent action into the chaos, right? We're trying to define modalities or roadmaps that we can consistently take action and get new information from the chaos. The web favors business that specialize. There's always been this like implicit specialization in a lot of old school business models. So let's talk about say a brick and mortar shoe company on the corner of fourth and F,. There's an implicit specialization there because of its location.