The Importance of Relationship Building

KC: I think the idea of orchestration of information and curation is going to be really important for people. And in one of the things that a salesperson can do or a brand can do at scale is curate information so it is based on your needs, wants and desires. But understanding even if it's at the very aggregate view is a great place to start. KC: The smarter we need to get with data. The smarter our partners have to be with the data they provide back to us for the investments that we make.