111. Strategic Messaging w/Piet Saegeman
Presales Podcast by Presales Collective
Pre Sales and Marketing - What's the Difference?
Pre sales and product marketing are probably the two functions that are best placed to own this in a larger company. The challenge is that we've always had the silos or tribes within a company. We like tribes, so there's a lot of tribalism. And i think what needs to happen is for people to align to a common story.
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