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219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford

The Marketing Millennials

CHAPTER

Creating Authentic and Valuable Content for Your Audience

This chapter emphasizes the importance of building trust with the audience by creating content that is memorable, shareable, and aligned with the brand. It discusses the need for emotional resonance, consistency, and creativity in content creation, highlighting the impact on brand perception and driving digital behavior metrics.

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