2min chapter

Planet Money cover image

The case of the missing cheese racks

Planet Money

CHAPTER

Did You Use the Don't Let a Good Crisis Go to Waste Idea?

Yella sent out an email to all of his customers, anyone who might have one of the cheese racks stashed away somewhere. His bosses were a little worried about focusing too much on the negative. So they suggested something like, okay, we just ask them, like, Christmas is also a busy time for us,. Also for you. So please be considerate and send the boxes back so we can send them back to you. I like it. Actionable and festive.

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