How to Write Good Content for a Senior Audience

Tom Critchlow is a freelance strategy consultant and writer of the book The Strategic Independent - Theory & Practice for Independent Consultants. Tom specializes in digital marketing and how to generate leads, understand clients and their needs, and how to shift to a leadership mindset. You can check out Tom’s work at tomcritchlow.com or connect with him on Linkedin. 

Key points include:

• 04:18: SEO consulting
• 22:27: Fees and pricing
• 34:41: Examples of new content initiatives 

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