3min chapter

Hidden Brain cover image

Do Less

Hidden Brain

CHAPTER

Add or Subtract?

In our modern world, people are rewarded in terms of resources and status when they add, as opposed to when they subtract. Out of 750 ideas for changing the university, fewer than ten percent suggested taking something away. Make sense that donors want to put their money behind something tangible. It's hard to cut a ribbon on an empty field. These are the sorts of cultural and political forces that subtly push us to favor addition over subtraction across all these examples.

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