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The Ecommerce Diagnostic Toolkit

Ecommerce Playbook: Numbers, Struggles & Growth

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The Four Peaks Calendar

Taylor: We're defining revenue peak as any month of the year that where revenue is 25% over the mean of non holiday revenue. The best brands sink together between product development and marketing in ways that create unexpected increases in your estimated conversion, he says. Taylor: It's why if you go look for almost any brand in the world, their largest day, single day of new customer acquisition for the entire year is Black Friday. And so it's just sort of taking that premise and saying, okay, how do I replicate what's happening there in more moments throughout the year to drive the best outcome I can? Yeah.

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