AWS Entity Resolution Addresses a Lot of Challenges

AWS entity resolution addresses a lot of these challenges that you're sharing with us. You can get started within minutes. We just have to point us to your data sitting in S3. We pick up your data from S3 and we schematize that data for you. And then we provide you a preexisting preconfigured rule based matching and ML based matching engine as well. So it's super easy to set up. That's like the first one. Second one is configurability. The third one is more security that we talked about before as well as we minimize your data movement.