2min chapter

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S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N

The Marchitect

CHAPTER

Interimock - Storytelling for Product Marketing

Angrum: I love that you have build a story before you launch the product more often than not product is building something on a Friday. The teams told the story of what they heard from the customer and came back and said, this is what we think we're building. And it's awesome. But I guess that's just a lender customer, be the hero and then tell your team some exercises and storytelling, they might surprise you. Oh, that is absolutely brilliant. Like I would never know if we did which slides like it was great. Yeah. Interimock at its finest.

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