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Designing for Behavior Change with Stephen Wendel

The Behavioral Design Podcast

00:00

Ido. Is It a Good Idea?

i stands for impact, c is for confidence, and e is for ease. I think it's also very important to say, is this natural for t person, not just us, not just what we want? Then i've found it often sometimes some things just don't fit because culturely, they like you,. And in the end, i said, ok, i'm going to stop arguing. That's an important thing to add. But i owe it framiir with hat particular framework.

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