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277: How to Book a Meeting With a Senior Executive in Any Industry ( Replay)

The Predictable Revenue Podcast

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How Do You Build a Relationship With a Client?

The first call that you have with this decision maker, you mentioned within the first, you know, five seconds show them that you've done your research. You care about the message they're trying to get out, which instinctively makes humans more responsive. The kind of precursor is still to know about them. And one of the ways to do that is to be kind of viewing their content or if they're, yes, presenting at a conference or whatever, be there, listen to that. That's your kind of key, your trigger, your like personalization content.

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