Chat GPT could spit out anything it wants but doesn't have the trust of human beings. The connection to the human being who is consuming is the number one thing for brands to think about or people to think about who want to create their own brands online. You just build trust with an audience for a long time and giving them good stuff, therefore people are like okay like if this email comes in from Ryan like I inherently trust it mm-hmm what you're doing when you're building your brand online?
Billy Oppenheimer is a writer. He is also the research assistant for Ryan Holiday.
In this conversation, we spoke about the future of AI and writing, playing the long game, why everything is a remix, what he learned driving Robert Greene from the airport, and why the work is the win.