How to Write to a Friend

You want to write like you talk. Use ontractions. Don't be formal. Make your make the tone of your emalen, think about how would i write to a friend? Read your stuff out loud. Ask yourself if this is how i would speak to a friend. When someone goes it emals to a bunch of people, you're like, oh, it's to a bunchof us. So when when you create that intimacy and make people feel like, ok, this is just to me, thee, open it. One one place you really want to focus on, cause this determines whether emill gets opened, is the subject line break down for us.