How Red Bull used the principle of relativity to shrink their can and grow their sales
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Innovative Branding: Embracing Consumer Insights and Counterintuitive Strategies
This chapter explores the significance of grasping consumer demands and how innovative concepts can arise creatively. It emphasizes the nuances of pricing psychology and cautions against over-reliance on basic market research, concluding with a personal discussion on favorite Thai foods.
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