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Francesca Bellettini on Forging Saint Laurent's Future | BoF VOICES

The Business of Fashion Podcast

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The Temperature of the Chinese Market

The best selling product in history of San Laurent was created by Anthony back road. I think it is because it's coming in a contest with everything makes sense you know. When you communicate the brand right when you are authentic when you communicate your values without fear and consumer recognize that what you are telling them is really what you stand for. So that's why you saw me as a cucumber. All right. Moving on to something else. Yes. You know there is a lot you talked about like 80% of the new customers coming into a brand every year are new. And increasingly a lot of those customers are Chinese customers. What's your read on the temperature of the Chinese market?

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