Jonathon Barkl is the Co-founder and CEO of AirGarage, a full-stack parking management company that helps real estate owners increase their income.
Jonathon and his co-founders Chelsea and Scott started the company in 2017. They’ve since raised roughly $15 million from investors including Founders Fund, Floodgate, a16z, Abstract, and prior guest of the show Ryan Delk.
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Topics discussed:
- A crash course on the business model of parking
- Why parking lots make most of their money from tickets and towing
- The reason American cities dedicate up to 30% of space to parking
- How the $131 Billion parking industry evolved to be so complicated and outdated
- Why dynamic pricing in parking is harder than hotels and airlines
- The three primary business models for a parking lot
- Why Air Garage can increase a parking lots profitability by 4-5x
- How part of its business was inspired by scooter companies like Bird and Lime
- Starting “Airbnb for Driveways” in 2016 to solve their own problem as college students
- The sales lessons Jonathon learned doing door-to-door sales in the Arizona heat
- How getting scammed out of $6,000 led to pivoting their business model
- Moving to San Francisco with no connections and raising a Seed round
- How they closed a Series A in a week
- The importance of investor brand when hiring early employees
- Why Jonathon cares so much about branding as a parking company
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Referenced:
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Where to find Jonathon:
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Where to find Turner:
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