The European Nonacolic Beer Market Is Growing Fast

The european nonacolic beer market has been big, and it's always been big. It's growing fast with the same health trends that are driving it in the u.S. In quite a few countries, it's over ten % of the overall beer market. And like my secret thought, i think this is ultimately gontobe because alcohol makes so little sense in so many times of life. Is that the idea? That's how we frame it, for sure.